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What’s Your BQ? 5 Steps to a Strong Brand
QUICK SKIM Branding is so much more than a fancy logo or catchy tagline, says Sandra Sellani, author of What’s Your BQ? (W Business Books, 2007). It’s the ability to get into your clients hearts and...
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Get Slightly Famous: 5 Ways to Increase Your Fame
By Melissa Dittmann Tracey QUICK SKIM Being a celebrity — if even in your local market — gives you a major edge over your competitors, says PR guru Steven Van Yoder in his new edition of Get Slightly...
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Purple Cow: Transform Your Business by Being Remarkable
By Melissa Dittmann Tracey The following book is part of our “Readers Choice”, selected by Weekly Book Scan visitors to be featured. QUICK SKIM Using a traditional (a.k.a. boring) marketing strategy is...
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Author Chat: Marketing Master Seth Godin
By Melissa Dittmann Tracey Seth Godin Bestselling author and marketing guru Seth Godin stops by the Weekly Book Scan to answer questions about improving your marketing. When business slows, there may...
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Excerpt from Trust Agents: Using the Web to Build Influence, Improve...
The following is an excerpt from Chapter 1 of the book “Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust” (Wiley, 2009) by Chris Brogan and Julien Smith. Looking for...
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‘Must See Inside’ Is a Must in Real Estate
By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine Mario Jannatpour is not a national speaker. He’s not a sales coach, either. He’s simply a real estate practitioner who loves his job....
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Get More When You ‘Look At More’
By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine Do you want to shake things up, build a powerful brand, and attract more clients? Drop the “business-as-usual” mentality and find...
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Honest Business = Successful Business
By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine “Honesty is the best policy.” — An old saying that rings truer today in real estate than ever before. REALTOR® and author Mario...
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Get Your Brand Seen on foursquare in 2012
By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine Make a New Year’s resolution to focus on social media platforms that work for you and your business. When I say work, I mean platforms...
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Telling Your Business Story
I read a lot of press releases. Whether it’s from a brokerage boasting about a great second quarter, a tech company angling to get their new doodad into our Cool Tools section, or an author pitching...
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